At its heart, support must focus on building relationships with customers, discovering what makes them tick and how they prefer to engage with information, to be able to soar beyond ‘mere support’ and enter the realm of, what I like to call, ‘superhero support’.
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There aren’t many things I haven’t done in the media and communications world over the past 42 years. From TV and feature films to corporate video, advertising, theatre and studio recording, I’ve seen and experienced it all.
How do you learn important skills in your organisation? As a former school teacher, I’ve always been interested in education because I’ve seen first-hand the power that learning has in achieving positive outcomes.
What would it look like across your industry and community if organisations took a more Corporate Social Responsibility (CSR) approach to do business?
No, not the hit TV series on Netflix. We’re talking about our commitment to ‘breaking the bad’ habit in the industry of piling more and more paperwork on top of problems thinking that’s going to fix what happens on the ground.